iTip Handles decided they liked the idea put forward by Ed Hollands of Dragons Den fame. Put iTip Handles on a lorry and use technology to monitor the effect. iTip Handles can credit a major retail agreement with the glowing new high visible iTip Handles being spotted on the motorway.
Ed's team at Driven Media monitor the trucks constantly so that advertisers get a clear picture of what kind of reach they can expect for the month. Even with the current situation, 20,000 eyes will see the iTip advert in a 3 month.
Dragon Jenny Campbell invested £30,000 pounds for a 20% stake but Ed says the main benefit was gaining her experience, insights and contacts. From working with Ed, even though he is still a young man, he has a wise business acumen already.
iTip went to the unveiling and launch of the lorry in January 2020.
"whilst traffic is still on the road this media remains one of the cost effective ways to advertise your brand or product compared to all the other advertising options." Ed Hollands DrivenMedia